June 17, 2007
It goes by so quickly -- sneeze and you'll miss it -- that it's almost not there at all. Just as one song on the radio fades away and another begins, a ghostly voice intones: "Iced coffee at McDonald's."No elaboration, no product superiority claims, no "tastes great!" braggadocio. Just four words. And gone.
Way back when, radio commercials were 60 seconds long. Eventually, the :60 begat the 30-second ad, which begat the :15. More recently, some spots have shrunk to just five seconds. Now, "Iced coffee at McDonald's" is part of the vanguard of radio commercials that take this trend to its obvious next diminution: the two-second ad.
Two-second ads have been popping up anew -- briefly, of course -- on stations owned by Clear Channel Communications, the radio leviathan that developed the concept and began selling it to marketers last year. Listen closely, and quickly, and you'll hear the McDonald's adlet between spins of, say, "Spirit in the Sky" and "Another Brick in the Wall" on local oldies station WBIG-FM. Or you might hear the fast-food chain's jingle -- Bah-dah-bam-bam-BAH! -- between Billy Joel and Elton John tunes on WASH-FM, Clear Channel's soft-rock station.
The two-second spots may have an advantage, though -- longer commercials are just plain annoying, and listeners often change stations. these little blips are over before you know it -- if we start seeing more of these, perhaps it is because stations discover that it keeps the listeners tuned in.
But still, i sort of wonder if we are not reaching back into the age of subliminal seduction.
Posted by: Greg at
03:13 AM
| Comments (56)
| Add Comment
Post contains 273 words, total size 2 kb.
Posted by: invoice at Wed Aug 27 19:36:46 2008 (29Wbn)
Posted by: invoice at Wed Aug 27 21:24:28 2008 (6HAJ1)
Posted by: invoice at Thu Aug 28 01:23:21 2008 (EOs8C)
Posted by: alexis at Sun Aug 31 21:33:39 2008 (6Wjm2)
Posted by: columbia at Sun Aug 31 22:27:02 2008 (1J2hy)
Posted by: yahoo at Mon Sep 1 20:24:35 2008 (MWbno)
Posted by: invoice at Tue Sep 2 01:28:49 2008 (wx75S)
Posted by: puppy at Thu Sep 4 06:24:49 2008 (8u04e)
Posted by: seven at Thu Sep 4 20:35:57 2008 (OaIXM)
Posted by: sophie at Sat Sep 6 00:53:41 2008 (fBzP/)
Posted by: rebecca at Sat Sep 6 06:34:54 2008 (Cp2UV)
Posted by: pic at Sat Sep 6 12:18:49 2008 (RYFb7)
Posted by: amelia at Sat Sep 6 14:56:48 2008 (4xNkI)
Posted by: lauren at Sun Sep 7 03:33:09 2008 (hfFGP)
Posted by: pet at Sun Sep 7 20:23:08 2008 (pY95h)
Posted by: pop at Thu Sep 11 12:32:24 2008 (gO7zm)
Posted by: evans at Sun Sep 14 03:34:09 2008 (CUzSG)
Posted by: the at Sun Sep 14 05:46:07 2008 (Q0DSU)
Posted by: of at Tue Sep 16 01:51:07 2008 (NzZL3)
Posted by: jasmine at Tue Sep 16 15:50:56 2008 (L01g5)
Posted by: jackson at Wed Sep 17 16:41:10 2008 (gDS+n)
Posted by: lyric at Thu Sep 18 02:02:23 2008 (uyrOy)
Posted by: brianna at Thu Sep 18 07:50:10 2008 (JHoxb)
Posted by: joseph at Fri Sep 19 05:19:35 2008 (99OQH)
Posted by: order Finasteride now at Thu Jan 8 10:28:59 2009 (AB7je)
Posted by: street fights at Thu Jan 15 23:08:50 2009 (93C/+)
Posted by: broward county foreclosures at Fri Jan 16 10:12:49 2009 (ZmuqU)
Posted by: burlington kawasaki at Fri Jan 16 18:59:17 2009 (m5ALX)
Posted by: goose clothes patterns free at Sun Jan 18 13:28:36 2009 (qo1M8)
Posted by: avon park at Sun Jan 18 13:31:09 2009 (nYk8y)
Posted by: best casino free play slot at Sun Jan 18 16:36:42 2009 (PdNpx)
Posted by: map of grayling michigan at Tue Jan 20 06:12:33 2009 (35HZX)
Posted by: jra furniture at Tue Jan 20 19:00:10 2009 (f00Y7)
Posted by: long term effects of taxotere cytoxan at Fri Jan 23 20:46:20 2009 (hW1rJ)
Posted by: wheel chair loan at Sat Jan 24 21:13:57 2009 (lgxQd)
Posted by: best gifts for him at Tue Jan 27 02:28:14 2009 (D95Ek)
Posted by: rabbits review tera at Tue Jan 27 03:20:39 2009 (1d8o6)
Posted by: industrial space for sale blackpool at Tue Jan 27 03:48:25 2009 (ESoUQ)
Posted by: value city furniture at Tue Jan 27 09:34:09 2009 (XbbxN)
Posted by: aluminum pool fences at Tue Jan 27 10:20:19 2009 (Orvd/)
Posted by: subaru recall at Wed Feb 4 09:44:52 2009 (YermK)
Posted by: ql d1010 at Thu Feb 5 14:05:31 2009 (VCqkC)
Posted by: real estate macon at Fri Feb 6 07:03:55 2009 (KRAnm)
Posted by: woodbridge at Fri Feb 6 14:35:12 2009 (UlvED)
Posted by: video poker free play at Sat Feb 7 17:05:25 2009 (H6Mxc)
Posted by: spa hotel at Mon Feb 9 00:24:42 2009 (g4tHU)
Posted by: medgar evers college at Mon Feb 9 02:01:23 2009 (NxPjV)
Posted by: restaurants in lancashire at Fri Feb 13 23:43:41 2009 (QxsVa)
Posted by: spanking tube at Sun Feb 15 11:09:32 2009 (ue+g2)
Posted by: hypster at Sun Feb 15 17:48:25 2009 (xwR+t)
Posted by: cindy sommer at Sun Feb 15 19:26:25 2009 (wdrTJ)
Posted by: fox12 at Mon Feb 16 08:34:28 2009 (QLjeA)
Posted by: estradiol levels in 300 s at Mon Feb 16 17:44:24 2009 (1L/xj)
Posted by: fda alesse puerto rico at Mon Feb 16 20:16:14 2009 (zOxb+)
Posted by: compare zyrtec d and allegra d at Tue Feb 17 02:49:38 2009 (fe1W3)
Posted by: pioglitazone multiple sclerosis at Tue Feb 17 12:50:58 2009 (kbTvs)
21 queries taking 0.0339 seconds, 85 records returned.
Powered by Minx 1.1.6c-pink.