“Obama 1260” is no more – the victim of ratings so low that they were virtually unmeasureable.

Program Director Greg Tantum says he thought the station could work because of enthusiasm over Obama, but that ratings collapsed to a level that could not be measured after the election. But ratings nearly doubled, he says, at...conservative station, WTNT, which features Laura Ingraham and Bill Bennett. Tantum said he will move Schultz to WTNT to give him another shot.

In other words, it isn’t that commercial stations are not trying to program liberal talk – it is just that no one wants to listen. Good grief – if it cannot succeed in reliably blue Washington, DC and the liberal suburbs in Maryland and Virginia, is there really a market for such programming?

And notice – the station manager is trying to keep one of the liberal hosts going by moving him to an existing conservative talk station. My guess? Ed Schultz will not go over well there. You know, sort of like a decision to program a bit of baroque chamber music on a hip-hop station. After all, that isn’t what the listeners are tuning in for.

H/T Hot Air, NewsBusters

Posted by: Greg at 11:45 AM | No Comments | Add Comment
Post contains 211 words, total size 2 kb.