I started my blog on a whim just about four years ago, seeking to pay tribute to a hero of mine on his death. I soon found it to be a daily part of my life – sometimes obsessively so – and something I have tried to keep alive and vigorous in many different ways. Well, four templates and two hosts later, I am on the verge of another major change in design and platform, so have been considering how to make my site more user friendly and how to keep traffic coming in and regular readers happy.

Well, I’ve recently had it suggested to me that there might be a way to make my blog more attractive and marketable – and a better way to keep up with traffic statistics. This would involve working with the folks at Zookoda. What is Zookoda? It is an email marketing application designed specifically for bloggers like me -- and many of my readers. Its major feature is that it enables us bloggers to send a daily, weekly or monthly summary of our latest blog posts directly to the email of folks who choose to subscribe to our newsletter. And the price is right, folks – it is FREE!

What does Zookoda offer in the way of services? Well, it allows us loggers to do the following:

1. Manage email newsletter subscribers.
2. Enhance the blog with custom newsletter subscription forms.
3. Design eye-catching newsletters to match the blog design.
4. Schedule recurring broadcasts for each day, week or month.
5. View real-time open, bounce, click and unsubscribe reports.
6. Access mobile users by emailing blog content in text format.

Now are all of these things important? Yeah, they are, some more than others. But to be able to lure back readers through emails is a great thing, trumping even the “older technology of the RSS feed. I’m going to give Zookoda some serious consideration as I prepare to launch what I hope to be a new and improved RWR in the near future.

Posted by: Greg at 02:13 AM | No Comments | Add Comment
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