Sponsored Post

Well, folks, you know I've become a real fan of PayPerPost over the last several months, where I get paid to blog. There are lots of them -- indeed, over 2900 of reasons, if you want me to be specific. That is why the big changes that have been happening around PPP have really been exciting to me. Beats the heck out of Google's offering, doesn't it?

Perhaps the biggest of late has been the introduction of PayPerPost Direct -- a new way of connecting advertisers and bloggers to their mutual advantage. Now, not only can we bloggers choose from the advertising opportunities that are posted at PPP, but now advertisers can come to us directly to propose opportunities for specific bloggers on specific blogs. The process is well-explained in this video from the PayPerPost.com blog.

Now some of you may want to know how this differs from some other programs out there, like ReviewMe. Well, take it from someone who signed up for their program -- they are worlds apart. For starters, there is the cost to advertisers and the revenue that goes to the bloggers. They mark up the cost of the ads by 100%, and keep the rest as profit for themselves. In other words, a $20 ad buy by an advertiser yields only a $10 payout to the blogger. That sure does eat up an advertising budget quickly, and keeps all but a handful of bloggers from seeing any serious payout for accepting offers. PayPerPost Direct, on the other hand, has only a 10% markup. How can they do it -- by being bigger and more efficient than the competition. That means that the same $10 payout to a blogger only costs and advertiser $11. I don't know about you, but if I were an advertiser i'd be willing to buy a whole lot more ads with PPP Direct bloggers -- simply because my budget would go further. And as a blogger, I'd know that my offers would be higher and/or more plentiful for precisely the same reason -- the advertisers could buy more advertising!

So consider signing up today -- the link is over in the right column if you wish to join PPP as a blogger or an advertiser, and there is one in the left column if you want to make me an offer.

Posted by: Greg at 01:30 AM | No Comments | Add Comment
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