August 21, 2007
Imprinted Promotional Products
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One of the key things you need to do to sell your product or service is to get your bran out in front of the consumer. One way of doing this is through imprinted promotional products, such as mugs, pens, keychains, and clothing. After all, people subliminally internalize the brand names they see, and sometimes use a company just because of the promotional item. I know, for example, that my choice of where to buy tires was influenced by a pen that one of my students left in class -- when I got a flat, I just had to reach into my pocket and find the number to dial.
Posted by: Greg at
11:05 PM
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