August 11, 2005

We Still Love Lucy

Americans still love Lucy. Lucille Ball is the top rated star on Marketing Evaluations, Inc.'s list of deceased celebrities.

Lucille Ball is America's most beloved dead star. The company that developed the "Q score" that broadcasters and advertisers quietly consult to measure a personality's popularity has done a survey that tests the reputation of performers who have gone on to that big soundstage in the sky.

The redheaded sitcom star of the 1950s and '60s, who died in 1989, has topped past "Dead Q" lists as her comedies seemingly live forever on television, said Steve Levitt, president of Marketing Evaluations, Inc., which conducts the tests.

"What is there not to like about Lucy?" he said.

Bob Hope, John Wayne, Jimmy Stewart and Red Skelton follow her on the popularity list.

Ms. Ball, who died in 1989, was understandably unavailble for comment.

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