You just have to love some headlines. Take this one.

400-500 gallons of Halliburton acid spills on Colorado highway

Not just acid – it is Halliburton acid. Is that really the most important point to the story? Couldn’t you have instead informed your readers of what sort of acid it was – a matter of no little import – so that they could take appropriate precautions?

No, it is much more important to inform us that the acid belongs to a major defense contractor with ties to the Vice President.

Posted by: Greg at 02:10 PM | No Comments | Add Comment
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