Because I'm not about to drive 45 minutes to the Whole Foods nearest to us.

Homeowners, real estate brokers and builders see the natural foods powerhouse not just as a grocery but also as an engine for development. In Pittsburgh's East Liberty neighborhood, a Whole Foods is credited with triggering a revival. In Sarasota, Fla., developers say they pre-sold all 95 apartments in a condominium tower because a Whole Foods opened on the first floor. And in Washington, many trace the revival of Logan Circle and the 14th Street corridor to the opening in 2000 of a Whole Foods on P Street NW.

What makes the Columbia Heights quest pronounced -- and controversial -- is that a glistening Giant opened less than a year ago a cucumber's toss from where the Whole Foods would go. Giant's all right in a pinch, Cooper and others say, but it's no Whole Foods.

The hunger of some residents for the cachet of Whole Foods is stirring unease among working-class residents who worry they will be forced out by new affluence and among longtime retailers who are struggling with rising rents and sagging sales.

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Whole Foods has received about 500 e-mails from people in Columbia Heights. Some bear messages as simple as "We beg you!" Others contain sophisticated references to the company's stock price, corporate strategy and the neighborhood's demographics. Many of the writers said they admired the company's social conscience and employment practices.

Whole Foods gets similar requests every day, said Kate Lowery, spokeswoman for the 184-store chain, which was founded 27 years ago as a natural foods store in Austin and had $4.7 billion in sales last year. "We even get e-mails from people who say 'I'm thinking of moving to a certain city but before I leave, do you have any plans to move there?' " she said.

Listen to the Clear Lake area -- build it and we will come.

Posted by: Greg at 06:27 AM | No Comments | Add Comment
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