Want to know what makes their food taste good? Salt and fat.

THE woman given the job of promoting McDonald's has revealed the secret of the fast-food chain's success – salt and fat.

In what some might see as a slightly-too-honest appraisal of her company's products, Jill McDonald, chief marketing officer for McDonald's UK, admitted that if the firm removed unhealthy ingredients, consumers would vote with their feet and eat elsewhere.

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Ms McDonald said the core market remained burgers because that was what the public wanted – along with the salt and fat which came with them.

"Although we are very clear we are a burger business – that is why primarily people come to us – our customers are more aware of the need to follow a balanced diet and we needed to move in line with what customers wanted," she said.

"But fat and salt makes food taste good. There is no point taking all the fat and salt out of your food because people won't like it and they will eat with someone else. We have to make small steps to help people improve their diet."

Let's be honest -- she's right. Salt helps bring out the flavor of food -- that is the reason it is such a common ingredient in the foods we buy. And the fat in meat we eat provides both texture and flavor -- what do you think is the major component of that juice in that oozes from a juicy burger or steak. Eliminate the fat and salt and you get a dry, tasteless piece of meat with the texture and flavor of a hockey puck.

Posted by: Greg at 02:27 AM | No Comments | Add Comment
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