Is this the wave of the future for entertainment?

Now, however, Mr. Stone and Mr. Parker and their bosses at Comedy Central, a unit of Viacom’s MTV Networks, are attempting to leapfrog to the vanguard of Hollywood’s transition into Web. In a joint venture that involves millions in up-front cash and a 50-50 split of ad revenues, the network and the two creative partners have agreed to create a hub to spread “South Park”-related material across the Net, mobile platforms, and video games.

The deal, signed Friday, begins with a three-year extension of the show and its creatorsÂ’ contracts through a 15th season, in the year 2011, and gives Mr. Stone and Mr. Parker sizable raises, both in their salaries and in their guaranteed advances against back-end profits from DVDs, merchandising, syndication and international sales.

It also creates an entity called SouthParkStudios.com, to be housed in the showÂ’s animation studio in Culver City, Calif., that is intended to be an incubator not only for new applications for characters the likes of Cartman, Kyle, Stan and Kenny, but for new comedy concepts that could one day mature into TV series of their own.

All told, people involved in the deal confirm that it is worth some $75 million to Mr. Parker and Mr. Stone over the next four years. But what is likely to draw the most attention in Hollywood is not the richness of the pact, but the networkÂ’s willingness to share its advertising revenue.

In an age when you don't need a network to be successful in reaching viewers, it seems to me that there will have to be a new paradigm for splitting the revenue generated by network shows. I just wonder if this will give the creators of South Park greater freedom from PC cenosrship like that involving the depiction of Muhammad this spring.

Posted by: Greg at 09:34 PM | No Comments | Add Comment
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