Yea, how the mighty have fallen!

CBSNews used to be the gold standard for television reporting.

Now it is cut so far that the network is on the verge of cutting a deal to have CNN do its reporting instead.

CBS, the home of the most celebrated news division in broadcasting, has been in discussions with Time Warner about a deal to outsource some of its news-gathering operations to CNN, two executives briefed on the matter said Monday.

Over the last decade, CNN has held intermittent talks with both ABC News and CBS News about various joint ventures. But during the last several months, talks with CBS have been revived and lately intensified, according to the executives who asked for anonymity because of the confidential nature of the negotiations.

Broadly speaking, the executives described conversations about reducing CBSÂ’s news-gathering capacity while keeping its frontline personalities, like Katie Couric, the CBS Evening News anchor, and paying a fee to CNN to buy the cable networkÂ’s news feeds.

Another possibility, these people said, would be for CBS to keep its correspondents in certain regions but pair them with CNN crews.

I wonder -- will the folks at CBS be reporting this as another example of a greedy corporation cutting loose employees in order to make a profit? Or will it instead present this as a strengthening of the news division, especially if the news crews are cut and the high-profile reporters are the only employees kept?

I think we all know the answer -- which chows one more example of CBSNews and its willingness to spin the truth to reach the result it wants.

Posted by: Greg at 09:55 PM | No Comments | Add Comment
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