I may be doing more graphics around here, now that a basic version of this software is coming online.

The maker of the popular photo-editing software Photoshop on Thursday launched a basic version available for free online.

San Jose, Calif.-based Adobe Systems Inc. says it hopes to boost its name recognition among a new generation of consumers who edit, store and share photos online.

While Photoshop is designed for trained professionals, Adobe says Photoshop Express, which it launched in a "beta" test version, is easier to learn. User comments will be taken into account for future upgrades.

Photoshop Express will be completely Web-based so consumers can use it with any type of computer, operating system and browser. And, once they register, users can get to their accounts from different computers.

This is a great marketing move. It allows consumers to learn about the software and build basic skills -- and many folks will then buy the full software package at the market price, which is of great benefit of the company. At the same time, it allows casual users access to some of the best tools out there. I'm really happy with the outcome.

Posted by: Greg at 10:12 PM | No Comments | Add Comment
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